Stereotypes stick like glue but under close scrutiny they often dissolve. Talk to people who took the leap forward to learn German and they will confirm that once you get to grips with more than just the basics of the language, German becomes so much more than just a useful tool that is hard to acquire. But find out for yourself.
This year you can touch, feel, eat, smell, breathe, hear, talk and maybe even think German. In 2010 we will be organising a number of high-profile events that give you the opportunity to experience first hand why German is a crucial choice as a foreign language.
It is a key to success in a modern globalised world. Knowledge of German opens doors to business, academia and a rich and colourful cultural heritage – art, literature, music, creative industries, design, fashion, architecture and much more. But as they say: Show don't tell! Well, 2010 is the year when we show you. And you will be able to tell.