German in the UK

Stereotypes stick like glue but under close scrutiny they often dissolve. Talk to people who took the leap forward to learn German and they will confirm that once you get to grips with more than just the basics of the language, German becomes so much more than just a useful tool that is hard to acquire.

It is a key to success in a modern globalised world. Knowledge of German opens doors to business, academia and a rich and colourful cultural heritage – art, literature, music, creative industries, design, fashion, architecture and much more. But as they say: Show don't tell!

The 2010 Think German campaign inspired people throughout the UK to touch, feel, eat, smell, breathe, hear, talk and, of course, think German. Encompassing conferences, concerts, competitions and a career fair, the 2010 Think German campaign had a great impact in raising the profile of German and was prominently featured in the press in both the UK and Germany.

Building on this success, the Think German website continues to serve as a portal for all things German in the UK, providing an instant overview of the services offered by partner institutions and helping you discover why it’s worth thinking German!