German in the UK

Giant 'Post-It' notes translating names into German were pinned to iconic buildings throughout London, Brighton and Bristol.

London's BFI became das Kino and Brighton's famous pier became die Landungsbrücke. The ‘post it’ notes form part of the Goethe-Institut’s campaign to encourage more young people to ‘think German’ and consider the short and long term benefits of selecting the language at GCSE.

Currently just one in ten Brits speak a foreign language, despite the majority (72%) of UK international trade conducted with non-English-speaking countries. Local pupils of German in the three cities were also on site to talk about the benefits of learning German.

As GCSE options time approached for over 550,000 13-14 year olds across England, the cities were covered with ‘post it’ notes to form part of the Goethe-Institut’s campaign to encourage more young people to ‘Think German’ and consider the short and long term benefits of selecting the language at GCSE.

» www.goethe.de